Market Entry

EMB offers clients a targeted search and options for adequate distrubution structures in the European Union, CEE and CIS, identifies eligible partners, guides through all negotiations, supports clients in the training of partners, supervises sales activities and tackles country specific problems.

Standard market entry procedures:

• Analyses of the competition ability of the products at the target markets
• Analyses of the distribution structures of the client at the existing markets
• Analysis of the transferability of the distribution channels to the target markets in respect of their specific factors
• Preparation of a target profile of the favoured importer/partner
• Database of potential importers in the individual countries by our local partners
• Verification of potential partners and compilation of a short list
• Approach by sending a short profile
• Qualification according to a questionnaire
• Organisation of co-operation discussions in Vienna and/or at an international trade fair
• Matching and supervision of catalogues of measures for a market entry
• Training of employees of the partner and introduction to the quality standards in sales and services
• Observing the sales activities of the local partner
• Support in finance solutions for the end customers
• Support in the solution of country specific problems

EMB can refer to a number of successfully accomplished market entries in CEE and CIS within the past 15 years. Many of these clients have meanwhile achieved a market leading role at these previously new markets; for the most part joint-ventures subsequently attended by us; and/or company acquisitions.